How to Use Social Media to Launch Various Sites
If your blogs cover several independent fields, you have to bear in mind that the best strategy is to guide them all separately and that it is most likely going to be very hard to govern all of your sites, to supervise all of your social media accounts and to develop strong brand awareness for each one of them. It is crucial to distinguish your future goals and to develop the plan which is most adequate to promote them as well as your business. It is a very demanding job, since you have to perform multiple tasks such as being your own blogger, editor, web designer etc.
Make Use of Social Networks
Nowadays is much easier for writers to have their writings published, since they can write their own blogs and promote their ideas and thoughts via social media. But if you are keen to share your knowledge about several topics, you need to know that it is much easier said than done. For instance, if you are already known for your writings about certain topic, such as giving advice how to take care of your pet, and now you would like to write about fashion, first you would have to build your audience from scratch. You need visitors; you need to build a brand around your texts, to establish authority and to show that you are qualified in chosen topic.
The best way for doing all that is via your accounts on social media such as Facebook, Twitter or LinkedIn. Below you will find how to make use of each one of these social networks for promoting your blogs.
The Use of Facebook for Promoting Your Blogs
If you already have a fun page, and you also have one for your older blog, than you should also make one for your new blog as well. It is very simple to create a fun page so it would be advisable to have separate fun pages for all your blogs and to link them to each other. You should also add links of the fun pages of your blogs to your fun page.
Have in mind that different blogs are probably going to have different audiences. In this way, you can communicate with different groups and build awareness for your sites. Frankly, it is very challenging to be in touch with different groups, but for the sake of the success of your blogs, you should try to reply to them, read their posts and comments, etc.
The Use of Twitter for Promoting Your Blogs
If you consider having different Twitter accounts for each of your sites, you should know that it is little harder than with Facebook. First of all you need different e-mail addresses for each one of them. Second, you need to find new followers for each of your accounts which can take some of your time.
But also with different accounts you avoid posting tweets which can be irrelevant for some or most of your readers, you know that only the interested parties will be informed about certain promotions and you also have higher chances to be retweeted.
The Use of LinkedIn for Promoting Your Blogs
LinkedIn is considered to be more serious than Facebook and Twitter, because it is primarily used to promote businesses with many Facebook and Twitter features included. On LinkedIn you can also build a profile, discussion groups, etc.
You also can have a paid account which gives you some extra options. Even though if you have several different accounts on LinkedIn people will get more results when search your name, I would advice you to spend more time on building strong Twitter followers, and have only one author profile.
Use Your Social Networks in the Way That Is Most Suitable to Your Business Goals
Determine whether you have enough time to manage separate accounts, and decide to have separate accounts on social network that can give the most benefit to your business and only one account on others. Or, if you can afford, hire someone specialized to take care of your social media management. Have in mind that building your social network is of high importance to make your name into a brand, and feel free to share some of your responsibilities with someone else in order do it properly.




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